Envision Sotheby’s 2048

This project takes the stand of the well-known auction house, Sotheby’s, to envision the evolution of the luxury brokerage and auction sector in the next few decades. A new breed of UHNWI, the trillionaires, is about to appear in the luxury landscape. What will be the new “investment of passion” in 30 years? The report decoded the myth between auction sector, luxury market, and fine art market with a thorough research and an in-depth anlysis on the global landscape. It proposed Sotheby’s a global branding strategy with a long-term vision.

Sector: Luxury brokerage and auction

Geographical Context: Global

Time: 2019.5 (Before Sotheby’s announcement of going private)